B2B Email Marketing: Average Open Rates (Cold and Opt-In)
If you’ve begun to dig into email marketing, chances are you’ve noticed it’s a much deeper topic than you might expect. B2B marketers have it rough – getting people to open emails can be hard. The first step to mastering email marketing is understanding your metrics. The second step is knowing how to act on […]
Clever Email Marketing Segmentation Techniques You Can Use Right Now | Clickback
Email marketing is one of the best tools any marketer has in their belt. Knowing how to segment email lists for higher engagement, is a skill that takes time, experience and know-how.
Developing a Rock-Solid Email Engagement Strategy
Engagement can be a source of frustration for marketers. When your email campaigns just aren’t getting the engagement you want, it’s sometimes disheartening. There are two pillars of engagement: your content itself, and your strategy for handling engagement falloff. Let’s look at how you can achieve great email campaign engagement, and strategize for when it […]
How to Create the Best Performing Email Subject Lines
You can have the single most compelling email content ever created, and it’ll do you no good if your subject line is weak. Often overlooked and treated as an afterthought, your campaign’s subject line is actually critical to your success. If your cold campaigns are making it to inboxes, you’ve successfully knocked on the door. […]
Generate More Leads with Effective Outbound Email Marketing
You can’t scale your B2B business without a healthy dose of new leads entering the funnel. With the right approach, an outbound email marketing campaign can keep your brand top-of-mind with your…
How to Jump the Hurdle of Creating Cold Call Emails
Who says that you have to cold call? Cold call emails can do the same track. And, with the right training it may even be a top-producer of leads.
What’s the Ideal Marketing Email Length for Cold Campaigns? | Clickback
Writing a great email campaign can be really challenging. You’ve got an arsenal of awesome selling points to back up your amazing product, but if you include them all, your email’s three pages long. It feels like a balancing act. What do you include to drive clicks and conversions – without making a wall of […]
7 Email Marketing Hacks to Multiply Your Impact
The Article ‘7 Email Marketing Hacks to Multiply Your Impact’ was originally published in 2019. It has been reworked and modernized for 2022. Email marketing gets talked about non-stop. There’s a ridiculous amount of information out there – much of it contradictory – and it can be hard to sift through it all. It’s no […]
Rejuvenate Your Email Delivery by Following These 8 Steps | Clickback
Is there anything more frustrating that assembling a killer email campaign, sending it off and hitting spam folders instead of inboxes? The likely culprit: sender reputation. Sender reputation is a score that you get assigned by spam appliances. It goes up to 100, and when it takes a hit, so does your email delivery rate. […]
Email Call-to-Action Best Practices for More Clicks
When planning a marketing or sales email campaign, your best chance at a conversion (or click) is to employ email call-to-action best practices. There are tons of tips out there…
