Don’t Stop Marketing: Inbound and Outbound Marketing
As most savvy businesses know, marketing is one of the key elements for a company’s growth. In fact, the right type of marketing can often build a brand’s reputation and awareness up while helping to generate revenue. The wrong type of marketing however can lead to the decline in sales growth, loss of product traction […]
3 Simple Tips for Writing Emails to Boost Lead Generation
Need to increase your email lead generation? Most people think boosting lead generation through emails is a tough process. It can be if you aren’t connected with your audience. To boost lead generation through emails you need to have a good, strategized email. One that tempts the user to click and read through the whole email. […]
Lead Generation Strategies that Drive Results
Lead generation is a fundamental part of growing your business. Although generating new leads is important, nurturing your existing leads into hot prospects for sales is vital. In fact, a recent study cites that majority of leads don’t convert because of lack of lead nurturing citing that a new lead doesn’t become qualified until it […]
Balancing Long and Short Term Marketing Strategies for Success | Clickback
Sometimes being a marketer can feel like you’re trying to balance a bunch of spinning plates. A successful marketing strategy means managing all kinds of different channels and tactics. You can get so focused on what’s going on right now that you forget to plan ahead effectively. Or the opposite: if you’re too focused on […]
Choosing the Best Cold Email Software for Your B2B Marketing
Cold email is a simple concept – get your marketing in front of a lot of targeted potential customers – but there’s a whole lot more to it than that. It’s a very technical topic; ignore the details at your peril. Or at least at your deliverability’s peril. We’re going to help you pick the […]
Why Using a Mass Email Sender Plugin (for WordPress, etc) is a Bad Idea | Clickback
People love it when things are easy. There’s a strong attraction towards an easy solution to an issue – even when it might not be the best choice. Mass email is like that. Many marketers who are looking to launch mass campaigns will ask “is there a way I can make it work with the […]
When to Send Email Marketing (and When Not To) | Clickback
The day and time you send your email marketing campaigns will drastically impact their success. The problem is knowing when to schedule them for, and how often to send them. There’s an overload of information out there on the subject, and much of it is contradictory. So what will actually work for you? Most articles […]
Build a Rock-Solid B2B Buyer Persona for Better Sales and Marketing | Clickback
Businesses who have taken the time to establish and solidify their target buyer persona can reap the rewards of their efforts year after year. Investing time and energy in this discovery process is…
The Ultimate Guide to Improving Email Marketing Across the Board | Clickback
Ah, email – where would marketing be without it? It’s been a mainstay of our profession forever, and it’s not going away anytime soon. So why do many companies still fail to drive strong results with it? Surely it’s been thoroughly demystified by now. It has – right here. Strap in, folks, this is going […]
Understanding Your Email Deliverability Rate – Everything You Need to Know
In the world of outbound email marketing, it’s crucial to understand what happens to your email messages after they’ve been sent. To properly calculate the success rate of your email campaign, you need to know what your email deliverability rate is. There is a lot going on behind the scenes of your outbound…
