You may have the best email strategy locked down, maybe even the most compelling content to send, but if you can’t grow your email list with engaged subscribers, your email marketing will fall short. Growing an email list is a common obstacle for a successful email marketing program, so how do companies go from 0-hundreds, or thousands, nurture subscribers and ultimately see growth in their business?

Here are some tips on how to use a variety of channels to attract new subscribers and grow your company’s email list:

Your website is your Best Weapon

Including a “subscribe” button on your website is perhaps the easiest way to get more interest in your email marketing program. You may already use this method, but there a few ways to make that button even more effective. Some tips for getting more people to sign up to your newsletter include:

• Make sure the widget list is short, sweet, and simple. There’s nothing worse for a user than getting overwhelmed with options and busy graphics on a website. Make sure your most important Call-to-Actions stand out, otherwise they may be overlooked.
• Consider the colour of you subscribe box or button. It seems simple, but often a change in colour will garner different results!
• Create exciting copy that will make users want to subscribe. Language is vital to online engagement so dynamic wording is more likely to attract the attention of new subscribers.
• Only ask for the most important information. A user is less likely to subscribe to your email list if they must jump through hoops to get their subscription started.
• Include gated content on your website that can only be accessed when a user submits their email address.

Learn More about Your B2B website traffic source and the leads behind them.

Get Social on Social Media

Social media is a powerful tool when optimized to help generate leads and secure new email addresses for your email list. No two platforms are the same, so choose the social media platforms that make the most sense for your business and focus primarily on them. The “big 7” right now are Facebook, Twitter, Instagram, YouTube, LinkedIn, SnapChat, and Pinterest.

Once you have determined which platforms you would like to focus on, you can then move into producing lead-generating social content. Some ideas to get leads from your social media pages include:

• Holding a contest where an entry must include an email address.
• Host Twitter chats or Facebook Live events.
• Create YouTube tutorials with a subscribe call to action.
• Make use of pinned tweets or pinned Facebook posts to link users back to your website landing page.

Learn more about how to use social media for B2B marketing.

Spend Money to Make Money

These organic tips and tricks are a great way to start getting more leads and subscribers to your mailing list, but another thing you should never forget is an effective ad campaign. Facebook Ads are among the most successful and effective advertising strategies out there today. They are super easy to run, inexpensive, and yield great returns.

With a Facebook ad campaign, you can cater your campaign to a reach a target audience, and, with over 1 billion and growing Facebook users logging on, that could mean a huge audience for your brand.

Learn more about how sales marketing can help you convert more leads into customer.

Find New Customers with a Purchased Email List

Perhaps the biggest boost to growing subscriber base is purchasing an email list that will allow you significantly increase your email-marketing footprint and engage with brand new potential customers.

There are few things you should always look for when it comes to implementing and managing your purchased email list:

• Does the company offering the purchased list have targeted data that will help cater to the needs of your marketing campaign?
• Is the email list 100% CAN-SPAM Compliant?
• Can you personalize the emails to make them more appealing to cold email customers?
• Does your email have a creative and clean design that will capture the attention of, and make a great first impression to, potential customers?
• Does the company offer advanced campaign reports that let you track the success of your campaign?

A purchased email list from Clickback is proven to boost your reach and generate significant leads for your business. Use all of these methods in tandem and put your email marketing program on track for quick and long-term growth.

To learn more about how Email Lead Generation software can enhance your inbound lead generation, sign up for a free demo.