Maintaining consistent lead volume can be a struggle, especially if you don’t know how to track leads and you’re relying solely on inbound marketing to generate your leads. But with a supplemental outbound strategy, you can easily shore up your inbound efforts and increase your lead volume and ROI. All you need to do is learn how to track leads online.

How to Track Leads

When we talk about how to track leads, we’re not talking about simple analytics. While that data is definitely valuable, it can only inform your sales and marketing strategies – it cannot reveal actual real-world leads, true decision-makers that you can reach out and contact. That’s where Website Visitor Tracking software comes in.

Website Visitor Tracking Software

If want to learn how to track leads online, Website Visitor Tracking software is the ticket. This software is designed to monitor website visitors, specifically those who don’t fill out a form, and glean important data that you can use for outbound marketing. Thus, anonymous visitors quickly become hot, sales-ready leads.

See which companies are visiting your website on a regular basis – monitor the competition or filter them out entirely. You’ll not only learn company names, but get insight into their size, industry and revenue.

But it doesn’t stop with the company. No, Clickback WEB can help you identify actual decision makers within the company. No more reaching out to general information emails in hopes of being redirected. Now, you can see actual key players within the company, including their job titles and contact information.

And you can see how visitors are engaging with your website. Which content are they downloading? Which links are they clicking? What do their actions say about their position in the buying cycle? Are they hot leads or do they require a bit more nurture? Find out exactly who is worth your time and focus your efforts on a sure thing!

How to Track Leads Using the Software

If you’re worried about sifting through all that data, don’t be. Clickback WEB uses automated filters to give you exactly the information you need, when you need it. Set your parameters and wait for the leads to come to you. Drill down by location, lead scoring, and other filters to get to your true target audience, and have those leads delivered directly to your inbox as often as you’d like.

From there, it’s just a matter of purchasing the leads you’re interested in and making first contact. And you don’t even have to leave the software!