Topping off the lead funnel isn’t as easy as it used to be.
Inbound marketing still works, but the competition is fierce. Prospects have grown accustomed to doing their own research, and even if they do pass through your webspace, there’s just no guarantee they’ll inquire — 94 percent of web traffic doesn’t bother to fill out a form.
But just because prospects aren’t willing to jump into the lead funnel on their own doesn’t mean marketers have to give up. There is a more effective way to top off the lead funnel than simply waiting for inbound leads.
Purchase an Email List
We know what you’re thinking — purchased contacts have a bad reputation. And while it’s true that purchased contacts won’t win you any popularity contests with your email service provider (ESP), there’s just no faster way to top off your lead funnel.
But here’s the truth. Traditional ESPs won’t let you use purchased contacts, but it’s not necessarily because the data is bad. It’s just that your traditional ESP and marketing automation software isn’t equipped to clean purchased data. Rather than take a chance on sending to a bad list, traditional ESPs simply refuse to use purchased contacts.
But that doesn’t mean you can’t top off your lead funnel with a purchased email list. In fact, with the right software, you can actually clean purchased data and reach out to cold contacts in a way that’s both safe and CAN-SPAM/CASL compliant.
Clickback MAIL
Clickback MAIL was designed specifically for this situation. Our software cleans your data upon import, performing a series of data hygiene and anti-spam checkups that ensure that any and all bad data is removed before it can cause a problem. That includes removing inaccurate data, duplicate accounts and potential spam traps.
Once your purchased email list is clean, you can send a campaign designed to turn cold contacts into warm, opted-in leads for your lead nurturing campaign. And with the power to clean cold and purchased contacts, you enter a world of endless lead potential. Anytime your lead funnel needs a refill, you can simply purchase a new email list and expand your database.
Don’t Let Your Lead Funnel Run Dry
If your lead funnel could use a refill, don’t sit and wait for the slow trickle of inbound marketing prospects. Take a proactive approach. Combine the power of Clickback MAIL with cold and purchased contacts and start churning out warm leads today.
