In 2017, email users are expected to receive an average of 92 emails per day. That’s a lot of emails! With so much competition in the inbox, how can you make your email campaigns stand out?

The answer is simple: dynamic email content.

What Is Dynamic Email Content?

Dynamic email content uses the data you’ve already collected to take personalization to the next level. Think about it. You’re sitting on a wealth of information: subscriber interests, website behavior, demographics, purchase histories, etc. All of this data can be used to create dynamic email content.

By inserting code, you can create one email campaign that will adapt to the specific characteristics and needs of each recipient, based on specific data points. Instead of just changing a word here or there, dynamic email content allows you to insert entire sections of content, from simple words and phrases to entire paragraphs to embedded images, GIFs and videos.

As a result, this allows you to provide the perfect message at just the right time, no matter where the recipient resides in the buying cycle. The increased relevancy of dynamic email content makes it perfect for building relationships and increasing conversions.

Examples of Dynamic Email Content

• Buying cycle: Funnel position is all important in content creation. You can’t present the same offers to a top-of-the-funnel newbie as you would to a past customer. By coding in dynamic email content based on subscriber behavior, you can present content that’s directly related to the recipient’s past behavior on your website. For example, you can pop content based on which pages they’ve visited, which content they’ve downloaded and which purchases they’ve made, if any.

• Location based: You’ve probably already used recipient zip codes to personalize your emails. But with dynamic content, you can go beyond simply mentioning a location. For example, you could actually customize your emails based on current weather conditions! This could come in rather handy for a retailer looking to promote just the right outfit during a sales promo.

• Countdown timers: Running a limited, time-specific promotion? Consider using a countdown clock. Not only do these clocks increase the sense of urgency for the recipient, but they’ve also been shown to increase sales by as much as 332 percent!

• Cart abandonment: Subscribers often browse your website, fill up their shopping cart, but don’t make the transaction. Cart abandonment emails are a great way to remind them of the great products they’ve left behind — and have a conversion rate of 28 percent!

Reach More Prospects With Dynamic Email Content

Once you’ve mastered the art of dynamic email content, you will want to grow your database and expand your reach. That’s where Clickback MAIL comes in.

Clickback MAIL does something your traditional ESP and marketing software can’t — it lets you reach out to cold contacts and turn them into warm, permission-based leads. In other words, it lets you grows your database, virtually overnight!