What’s the real goal of any cold email?

You want it to be read.

But you know what emails don’t get read? Spam or spammy looking emails.

Think about the emails you receive from your friends and family. How do they look? Not a lot of fancy formatting and over produced graphics, right? So, why reinvent the wheel?

When you design a cold email template, it’s best to keep things simple. And that goes for content as well as design. Your email should never overwhelm at first click.

Here are a few key points to consider when designing your cold email template.

Less Is More

We are all too familiar with the pain of reading emails that take too long to get to the point? No one actually likes to read long, rambling emails… no matter how much you think every detail is pure gold.

Remember, your brand’s email is its first impression. It’s your face to the world. You want it to easily convey the problem your solution solves for your readers becuase you only need a few, powerful words to pique your readers’ interests.

All About Them

If your cold email template focuses on the ‘all-about-me’ factor, you’re going to forfeit opportunities. You need to talk about them. How you can help them?

Today’s customers have access to more content than they know what to do with. If what you’re sending doesn’t provide some sort of value, they’ll move on to the next email. Remember, a lack of interest equals a lack of response. Understand the paint points of your audience and provide relief.

Add a Personal Touch

Sales is all about building quality relationships. It’s about making your potential customer feel that their worthy. That they’re being connected to because they’re special. So, make them feel that way. Personalize your cold email template by using recipients name, job title, company, location or industry. Using the right customization can pay dividends. And it’s the best way to turn your cold contact into a warm sales-ready lead who will want to spend their money on your product or service.

Take it Slow

Don’t jump the gun and go right for the conversion. Just start the conversation and lay the foundation to give your reader a reason to respond. If you give them everything they need, they have no reason to act. Even if they’re interested, they may move on and forget about you.

Make Calls to Action (CTA) Simple

Just as first impressions are important, so are ones that last. Persuade your readers to take action with a simple design and a focused call to action.

If your cold email template contains more than one CTA, you’re only confusing your audience. The entire email, CTA included, should build to one specific action. Your audience shouldn’t even have to think about what to do next. Make it the natural response.

Sample Template

Email Subject: How a Cold Email Template Can Help You Generate Warm B2B Leads

Hello <FIRST NAME>,

Are you struggling to turn cold contacts into warm leads?

<FIRST NAME,> what if I told you a cold email template could solve all of your problems?

It’s all here, reserved just waiting for you.

Download your free cold email template.

Cold Email Templates Are Just the Beginning

Did you know that B2B marketers who implement some form of marketing automation can increase their sales-pipeline contribution by 10 percent? If you’re dealing with cold contacts or purchased email lists, Clickback’s Email Lead Generation software is the best system for your B2B marketing efforts.
Sign up for a free one-on-one demo to start turning cold contacts into warm leads today.