Are you still using a cold calling list as part of your outbound marketing strategy? If so, the next question has to be…why? Cold calling pretty much died with the advent of caller ID. And if it didn’t, it’s been on life support at best.
Think about it. How long do you spend on a cold calling list before actually making an appointment? Studies have shown that it takes about 6 hours of cold calling just to book that first appointment, and that cold calling in general only boasts a 2 percent success rate. Is that really the best use of your resources?
What You Should Do With Your Cold Calling List
Cold calling may be dead, but that doesn’t mean you need to bury that list of prospects. Instead, give your cold calling list a second chance at life by turning it into an email list!
Why email? 77% of marketers have seen an increase in email engagement over the last 12 months, As more than 306 billion emails are sent and received each day.. 33% of marketers send weekly emails and 26% send emails multiple times per month. If that’s not enough to convince you, then consider this: There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025.
Learn more about Cold Email List.
Why Email Marketing Works
81% of B2B marketers say their most used form of content marketing is email newsletters. 64% of B2B marketers say their email marketing strategy was effective for meeting business goals.
These are just the facts, simply because email is a preferred method of communication. In fact, 41.5% of brands say that email marketing is very critical to business success. So much so that 64% of small businesses use email marketing to reach customers.
Related Post: The 10 Best Cold Email Subject Lines
There’s Only One Problem: List Building Takes Time
Converting your cold calling list to email is a great first step, but how do you grow your email list over time? Inbound marketing provides tried-and-true results, but it takes eons to really boost your lead generation efforts.
But wait…cold calling was an outbound method of marketing, right? If only there was a way to do the same thing via email while keeping your sender reputation safe and secure…
Learn more about Best Time To Send Cold Email.
Email Lead Generation
Guess what? There is a way to generate leads via email without putting your sender score at risk. It’s called email lead generation, and all you need is a list of cold contacts, such as your cold calling list, and a software that’s capable of keeping your list clean and your campaigns CAN-SPAM compliant.
Your traditional ESP and marketing automation software won’t fit the bill. But there is a solution– Clickback MAIL. Turning cold contacts into warm, opted-in leads is exactly what our software was designed to do.
Experience the magic of turning your cold calling list into a viable list for email lead generation with our free demo of Clickback MAIL today!
