Customers used to rely on sales and marketing for the bulk of their product information. Unfortunately, those days are loooooooong gone.
Today, B2B buyers get through 60% of the decision-making process without assistance. They do this by researching online. So it’s no secret, than you need an established web presence to succeed in today’s business world. However, 94 percent of your visitors are passing through without making so much as an inquiry! And some of those leads are sales-ready!
It’s time you find out who they are and provide useful resources when they’re most in need of it. Win brand awareness and satisfy today’s information hungry B2B consumers through website lead generation.
What is Website Lead Generation
Lead generation is a core part of sales funnel for many B2B companies since their products can cost thousands of dollars and web visitors are less likely to buy their product or service directly from the website. Collecting new leads allows the businesses to educate and nurture prospective customers through email marketing, before reaching out to qualified leads directly via salespeople.
Website lead generation goes beyond simple analytics and marketing automation reports. Instead of grabbing basic information, such as IP addresses, website lead generation software actually uncovers key decision makers within visiting companies so you can reach out and connect with real people. You’ll also get to look through other key data such as website behavior, company names and revenue.
How Does Website Lead Generation Help Fill the Pipeline
All of this information adds up to something analytics and marketing automation can’t provide — accurate lead scoring. In fact, you can customize how leads are scored to ensure that your sales and marketing teams are focusing on the best possible leads at the best possible time.
In other words, this process allows you to make real contacts with real people who have already shown an interest in your product. So, you’re not just filling your pipeline, you’re filling it with bona fide, qualified leads!
There are many other aspects of a site that can be optimized as well, from having a clear call to action to making the site distraction free and easy to navigate so that users can easily get to the content that you want them to. Exploring the data in an analytics platform can be helpful to visualize how potential leads are navigating around your site.
Learn more about how to keep your pipeline full.
How Does Website Lead Generation Software Work
Clickback makes website lead generation easy! All you have to do is add a small snippet of code to your website. Then, sit back and wait for visitor tracking data and sales-ready leads as it’s delivered daily to your inbox.
purchase these leads directly from your account and distribute to the appropriate parties. Want to automate this process and ensure you never duplicate contacts? We were thinking the same thing, so now you have that option!
But that’s not all lead generation programs have to offer. Real-time reporting and analytics enable you to track the journey of each potential lead from start to finish and beyond. You’ll not only have a measurable means of tracking results and ROI, but you’ll also gain valuable insight into the behaviors and interests of each contact.
This insight allows marketing to filter out the dead-end contacts, promote the warms leads and properly nurture anyone in between. Meanwhile, sales can provide the proper attention to qualified sales leads and strategically engage based on the past actions of each lead. Email lists can be segmented accordingly, making future interactions all the more meaningful.
You can even filter out any competitors that may be checking up on you because we want to get you ahead!
