If we had our way, all of your leads would come sales-ready, no lead nurturing required.

But in the real world, the leads you generate often run the gamut from red hot to ice cold. The trick is to pinpoint the current position of each lead in the buying cycle. Then provide a helping hand to guide them through the sales funnel.

With that in mind, here are three tips to help you get the absolute most out of your lead nurturing campaigns.

1. Segment Your Email List

No two buyers are the same. So hitting everyone with the same lead nurturing message is going to be a waste of valuable time and resources.

Instead, find ways to break the list down into smaller segments. These categories can be created in a variety of ways — by demographics, job titles, location, etc. — but the most efficient method is to create targeted buyer personas.

For example, Joe Discovery may be in the early stages of recognizing the pain point your solution alleviates, while Sarah Sales-Ready may be on the verge of conversion.

Each will require different lead nurturing content to continue their journey through the funnel. Joe may appreciate a surface-level introduction and demo, while Sarah might enjoy a more detailed, real-world analysis and case study.

It’s all about providing the right lead nurturing message at the best possible time.

2. Personalize Your Lead Nurturing Content

Lead nurturing is all about building stronger relationships, and what better way to do that than by speaking directly to the recipient?

And personalization works. Consider these statistics:

• Personalized email subject lines inspire 26 percent (Source: Capterra) more opens.
• Personalization has shown to increase click-through rates by 14 percent and conversions by 10 percent, on average, with a 20 percent average increase in sales (Source: Aberdeen).

Personalizing your lead nurturing emails is easy to do. Just add a token — [First name], for example — and the appropriate information will be drawn from your database.

3. Take Advantage of Email Lead Generation

If you want to succeed at lead nurturing, you need a steady supply of incoming leads. Where inbound provides a trickle of new contacts for your lead nurturing campaigns, Email Lead Generation can help you quickly expand your database.

Designed specifically to turn cold contacts into warm, opted-in leads, it cleans your data on import. That’s something traditional email-sending solutions and marketing automation software can’t do.

With clean data, you know you’re sending to deliverable addresses, protecting your sender reputation, and pulling the right data for your personalization tokens.

It also makes it possible to use cold and purchased contacts, which means you can buy a new email list any time you want, essentially growing your database and boosting your lead nurturing potential.

To learn how Email Lead Generation can help take your lead nurturing campaigns to the next level — and save you money — download The ROI of Lead Generation white paper today!