When creating an email campaign, it’s easy to get hung up on the content. As they say, content is king. But if your email design induces headaches or your content doesn’t display properly, what’s the point?

Here are 10 ways you can ensure your email design templates make for killer email campaigns.

Use a Branded Email Design Template

Feature your company logo prominently, but don’t allow it to overshadow the content and CTA. Make sure the background colors you choose are consistent with your brand.

This creates a sense of familiarity for your subscribers and puts them at ease.

Include Images in Your Email Design

Images should be relevant and high quality; otherwise your subscribers may be confused by their inclusion.

While images are a great way to make your email design pop, going overboard can cause loading issues on some devices and may even trigger a red flag or two with spam filters.

As a rule of thumb, keep a text/image ratio of 70:30.

Include ALT Text in Your Email Design

ALT text allows you to tell recipients what they would be seeing had the image loaded. This is especially important since some email platforms automatically block images.

Choose Fonts Carefully

Fancy fonts may seem like a good way to stand out from the crowd, but they’re not always compatible across platforms. Better to play it safe with standard fonts such as Arial or Times New Roman.

Make sure fonts are large enough for easy reading, but not so large that your words end up ill-spaced.

Keep Content Scannable

Email design is all about the reader experience. By using headings, short paragraphs, bullets and ample negative space, you can make it easy for recipients to quickly find the information they’re looking for.

Make Your CTA the Star

The easiest way to ensure readers can find and click your call to action is to include CTA buttons in your email design templates.

Avoid confusing readers with multiple secondary CTAs or too many unnecessary hyperlinks.

Include Your Contact Info

This may seem obvious, but you’d be surprised how often marketers forget this simple step! Depending on your business, contact info may include your name, phone number, email address, website and physical location.

Include an Unsubscribe Link

Not only is it pointless to bombard disinterested recipients with email, but not providing a visible unsubscribe link can put you at odds with CAN-SPAM compliance regulations.

Make It Mobile-Friendly

Sixty-eight percent of emails are opened on a mobile device, making responsive email design an absolute must.

Add Email Forwarding and Social Sharing Buttons

Want to expand your database? Adding email forwarding and social sharing buttons to your email design template makes it easy for readers to share your content and generate referral leads.

Bonus Tip:

Another way to expand your database is to turn cold contacts into warm leads using our Email Lead Generation software.

To learn more, just sign up for a demo!