As a business, you’ll sometimes experience stagnant lead growth. There’s no need to despair. Just follow these six growth hacking tricks to fill your funnel with new leads even faster.
1. Write Impactful Headlines
Whether you’re writing subject lines for an email or headlines for a blog topic, the idea is to get people to engage with your content. In fact, 80 percent (Source: Neil Patel) of readers will click on a headline that catches their attention, and 33 percent (Source: Hubspot) open emails based on the subject line alone.
So how do you grab a reader’s attention? For growth hacking purposes, keep it short, to the point and easy to understand. Use strong action verbs. Solve a problem. Create an irresistible proposition. Make every word count!
2. Create Shareable Content
Everyone loves great content. Whether it’s a blog, white paper, e-book, infographic or FAQ, it should be valuable to your reader. Because when readers appreciate your content, they want to share it. And sharing is a good thing. Embed social icons in your blog or email to make it easy for your reader to share your content. It’s a growth hacking source for referral business and can help maximize your reach.
3. Never Derail Your Call-to-Action
In most cases, your content will build to one primary call-to-action that you want your potential customer to convert on. There are exceptions to this rule, of course, such as an email newsletter promoting multiple blog articles. However, if the purpose of your email is to encourage a specific action, such as a demo signup or content download, you don’t want to derail the customer journey by providing unnecessary distractions. Keep it simple and to-the-point to increase your lead growth.
4. Don’t Skimp on the Landing Pages
Did you know that companies with over 10 landing pages report receiving 55 percent (Source: Duct Tape Marketing) more signups? With multiple landing pages, you can promote a wider variety of offers, each targeted to a specific segment of your audience. This growth hacking tip gives you the power to emphasize unique selling points and grab the attention of the individual. Plus, when you use designated landing pages, you can also track your campaign results and improve future campaigns.
5. Always Segment Your Email List
Your contacts are not only different in terms of demographics and job functions, but they’re also at different positions in the buying cycle. Segmenting your email list is a great growth hacking trick that allows you to provide the perfect content to prospects at the most opportune time and gently nudge them through the funnel.
6. Use Email Lead Generation for Growth Hacking
This is the ultimate growth hacking tip. Our email lead generation software opens up a world of opportunity. Anytime your funnel needs a refill, you can acquire a new email list from a reputable vendor and use our software to clean the data and ensure your campaigns are deliverable and compliant.
To learn more, download our White Paper to see how our email lead generation software stacks up against other marketing software.
