Convincing your boss to adopt a new digital marketing strategy requires more than finesse. It requires facts and figures, actual proof of ROI. Why? Because when it comes down to it, your boss cares about one thing and one thing only – the bottom line!
Here’s how to convince your boss that a new digital marketing strategy will deliver a timely ROI…
Prove Your Digital Marketing Strategy Has Real Value
Your boss isn’t interested in vague ideas. Nor is your boss interested in opinions and guesswork. A gut feeling just isn’t going to cut it. You have to back your strategy with statistical analysis and proven results. You have to show that the benefits outweigh any potential risks.
For example, if you’re trying to sell your boss on mobile responsive design, you can’t just say “everyone uses smartphones these days.” Instead, used hard facts. Point out that there are nearly 1.6 billion (Source: Social Pilot) active mobile social accounts globally. And that 57 percent (Source: Huffington Post) of mobile users will abandon your website if it takes over 3 seconds to load. It’s also been proved that 30% will give up on a purchase if the shopping experience isn’t mobile-friendly.
Make It a Team Effort
Before bringing your proposed digital marketing strategy to the boss, talk to your team. Listen to their ideas and feedback. Each member of the team brings a different expertise and unique perspective to the table. Gain some insight into potential problems and solutions that you may have overlooked.
Plus, when a digital marketing strategy is collaborative, everyone is motivated to succeed. And you can put together a more complete plan of action, including how specific roles and responsibilities will be delegated? What tools and resources will be needed? And how these changes will make your strategy that much more efficient?
If you really want your new digital marketing strategy to get off the ground, involve the boss and make him feel just as invested in the idea as you do. That means pitching soft. Answering questions about how your strategy will affect the bottom line. Listening to feedback, and be willing to adjust your strategy for the greater good.
Rely on Analytics
There’s no better way to sell your boss on a digital marketing strategy than to pull up the analytics and give concrete examples of what’s working and what isn’t. Using your analytics, you can determine where conversions are and aren’t happening. You can look at which email campaigns are being delivered, opened and clicked through, and which landing pages are proving effective.
Plus, you can emphasize the importance of tracking and analyzing data. Show how A/B testing can be used to improve marketing strategies over time by tweaking content, design and CTAs to boost ROI.
Bonus Tip
If you’re looking for ways to sell your digital marketing strategy, consider adding Email Lead Generation to the mix. There’s no quicker way to expand your database, virtually overnight, and turn cold contacts into warm leads.
