Whether you’re in sales, marketing or the C-suite, the last thing you want to deal with is stagnation. But when inbound marketing is your prime source of lead generation, growth doesn’t always come easy. Luckily, there are ways you can accelerate lead generation and fill your sales funnel more quickly.

Buy an email list

The quickest way to give your sales funnel a shot of adrenaline is to expand your reach, and there’s no faster way to grow your audience than by purchasing an email list. When you buy an email list from a reputable provider, you get a professionally vetted list of cold contacts that have shown a genuine interest in your brand of products and services. These contacts are primed and ready for marketing, and some may be ready for the sales funnel.

Design an email campaign

With a newly acquired email list in hand, you’re ready to start marketing through your email campaigns. The primary goal should always be to make contact and spark an interest in your audience. Here are a few tips to achieve this:

• Open with an attention-grabbing subject line that sparks interest and boosts opens
• Follow with body content that’s concise and compelling, further engaging your readers
• Tell a story, make a value statement and lead up to an actionable — and irresistible — CTA
• Ensure your landing page primes the contact so they fill out the form and you get the conversion

Use Email Lead Generation software

Why?

Because other [more traditional] software, such as email service providers and marketing automation platforms aren’t equipped to handle your purchased email list. If you want to turn those cold contacts into warm B2B leads for your sales funnel, you need Clickback’s Email Lead Generation software.

Our software automatically cleans data upon import and runs data hygiene and anti-spam checkups, so you know your new email list is deliverable and compliant. That means you reach a wider audience so you can give your sales funnel a boost.

Segment your email lists

List segmentation allows you to break up larger groups of contacts down into smaller groups with similar characteristics, such as location, job title, purchasing behavior or marketing interactions.

For example, if half your list has already signed up for a demo of your product, they don’t need to receive demo offers. They can be pushed further down the sales funnel, into a more appropriate segment and receive a new marketing message.

Fill your marketing sales funnel with new leads

Email Lead Generation software integrates into your existing customer relationship management, email service provider and marketing automation chains, allowing you to automatically push new B2B leads into the appropriate funnels, no matter their position in the buying cycle. Hot leads can go directly into the sales funnel, while warm leads can be handed off to marketing for some nurturing. This not only simplifies the process, but makes both sales and marketing happy.