Turning cold contacts into warm B2B leads is a fast and efficient way to keep your sales funnel brimming. But to implement this strategy, you need two key ingredients: a solid b2b content marketing strategy and the right Email Lead Generation software.
B2B Content Marketing Strategy
You could land your emails in every inbox in the world, but if no one opened the emails, you’d be wasting your time and money. A solid b2b content marketing strategy is the key to creating compelling email content that grips the recipient from the moment they see the email in their inbox, to the moment they read the content and click through for conversion.
Buyer Personas
Before you can create a successful b2b content marketing strategy, you need to know your audience. Buyer personas allow you to identify your target audience, get inside their heads and create a content marketing strategy that will appeal directly to their interests.
Are you addressing a member of marketing or sales, the receptionist, or the CEO of the company? Pinpoint the audience and craft your content marketing strategy accordingly.
Learn more about You Target Audience.
Email Subject Lines
Email subject lines play a huge role in the success of a content marketing strategy. Great content is worthless if no one opens your emails. Your email subject line is your one shot at getting that open. In fact, 64 percent of people make the decision to open or ignore an email based on the subject line.
There are a lot of popular and successful best practices when it comes to crafting an email subject line. Sometimes, the best subject lines are the most personal, and sometimes the trick is to be direct and to the point. Whatever approach you choose, make the subject line enticing so the recipient can’t resist opening the email to learn more.
Learn more about How to create catchy email subject line.
Compelling Content
When a prospect opens your email, they expect to find something of value, something relevant and something directly related to the subject line that drew them in.
Never pull a bait-and-switch subject line just to get an open. The idea here is to give the prospects exactly what they want and build a trustful, ongoing relationship. Quality content is the key to getting the conversion. Stay on message with your b2b content marketing strategy and give them a reason to click through.
Learn more about Content Marketing.
Landing Pages
Just as it’s important to keep your email content consistent with your subject line, it’s important to maintain that same consistency with your landing pages. Don’t let an irresistible subject line and awesome content go to waste by losing them here. You need to convert!
Whatever content is included on the landing page should be on point with the rest of the email, and the CTA should be clear and direct so the prospect knows exactly what to do next.
Whether you’re asking them to download a white paper, opt into an email list or make a purchase, maintain the quality of your message and make the conversion process as simple as possible for the prospect.
Learn more about Email Marketing Landing Pages.
Email Lead Generation Software
A great content marketing strategy deserves the largest possible audience, and that’s where Clickback’s Email Lead Generation software comes into the equation – it’s designed to help you turn cold contacts into warm B2B leads.
Unlike traditional Marketing Automation and ESP platforms, our Email Lead Generation software cleans your data upon import, increasing email deliverability and reducing bounce rates, so you reach the largest possible audience. Plus, it’s incredibly easy to set up and integrates seamlessly with most existing marketing platforms.
To learn more about Email Lead Generation, sign up for a free one-on-one demo today.
