The right lead generator software can take your marketing efforts to the next level. But the WRONG platform can bog down your efforts, place restrictions on your reach and actually prevent you from interacting your entire marketplace.
Don’t Give Up Control
It’s hard to believe a lead generator software would actually block you from accessing your entire audience, but it’s true. Most marketing automation platforms only allow you to interact with your opt-in list, leaving you no way to touch base with cold contacts or purchased email lists.
But that’s not the worst of it. Some email service providers will actually shut down your account – or even ban you – for using purchased email lists. Basically, it’s their way or the highway. Your marketing is in their hands. Who’s really in control?
While these systems do their jobs well and have the best intentions with their rules and regulations, they also prevent you from reaching your full potential. When you’re restricted to opt-in lists only, you’re basically preaching to the choir. Sure, you may reach a few new people as those inbound leads trickle in, but that’s a slow, painful process – especially when there’s a better way.
What to Look for in Email Lead Generator Software
Email Lead Generator software should give you the power to knock on every possible door and make sure that every prospective eye has an opportunity to view your message and consider your value proposition. You don’t want to be limited to opt-in lists only. You want to take full advantage of your cold, bulk and purchased contacts to get the maximum ROI. Remember, with purchased lists in play, you have access to an unlimited supply of future leads.
The Email Lead Generator software you choose should also work in tandem with your existing Email Service Provider, Customer Relationships Management and Marketing Automation platforms. This type of integration makes it possible to turn cold contacts into warm, opted-in B2B leads, segment your database and produce content for prospects at every stage of the buying cycle.
It should also be fully CAN-SPAM compliant, so there’s no risk of penalty.
Clickback’s Email Lead Generator Software
Don’t let yourself be shackled by unnecessary restrictions that prevent you from reaching the entirety of your target audience.
To learn how Clickback’s software can help you expand your database, improve deliverability and accelerate the lead generation process by turning cold contacts into warm B2B leads, sign up for a free one-on-one demo today.
