Every sales journey is unique. But it’s your job to figure out where a prospect stands and offer a friendly nudge in the right direction. That’s what lead qualification is all about.
Lead Qualification Is Essential
It just doesn’t pay to push everyone through the funnel at the same rate or with the same message. You end up wasting valuable time on prospects who never had an intention to buy, while prospects who are primed and ready to purchase ultimately slip through your fingers. Nobody wins.
Lead qualification allows you to properly identify and segment leads according to set criteria, such as demographics, psychographics and behavioral triggers, then respond accordingly so there’s no wasted motion. Marketing can continue nurturing marketing qualified leads, while sales qualified leads are moved further down the funnel where they’ll receive the attention they deserve.
When sales and marketing are aligned, and lead qualification is truly a joint effort, the process can be quite efficient and productive for everyone involved, including the customers. Combined with marketing automation, segmentation can be a breeze and appropriate email campaigns can be pushed out based directly on the behavior of customer.
But Time Is of the Essence
If there is a stumbling block in the lead qualification process, it’s the time it takes for inbound leads to find the funnel. It’s just too darn slow!
Waiting for prospects to find you via organic search, social sharing or direct referrals takes time, and that’s not something you can always afford. Luckily, there is a way to speed up the process.
If you really want to grow your database and qualify sales leads more quickly, you need to pour a steady stream of prospects into your funnel. The best way to do that consistently is by using purchased email lists.
Purchased Email Lists Speed Up the Process
The great thing about using purchased email lists is that you never run out of prospects. It’s an unlimited source of potential leads, limited only by your bank balance.
If you use a reputable list provider and Clickback’s Email Lead Generation software, you can rest easy knowing that the data you’re using is of the highest quality. Moles and spam traps will be removed upon import, along with any incomplete data, so deliverability rates will be the best they can be and your campaigns will be CAN-SPAM and CASL-compliant.
Each email list you purchase and import in to the Email Lead Generation software will add to the steady flow of potential leads into your sales funnel. As your campaigns continue and new prospects engage with your content, the Email Lead Generation software will complement your lead qualification process by segmenting leads into the appropriate buckets. That way, leads who require nurturing can get it, while sales-ready leads receive top-priority treatment from the sales team.
A Better Way
Each time you reach out, you give new prospects the opportunity to join your opt-in list, your database expands and previously cold contacts suddenly become warm leads – leads that are now on a purposeful path through the sales funnel thanks to your lead qualification efforts.
Why take the passive, time-consuming approach to lead qualification when there is a perfectly viable option open that can save you time and money?
To learn more about how our Email Lead Generation software can help give your lead qualification efforts a boost, sign up for a free one-on-one demo.
