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When you’re reaching out to cold contacts, the last thing you want is for your emails to look spammy. Think about the emails you receive from friends and family. Not a lot of fancy formatting and overproduced graphics, right? When you design a cold email template, it’s best to keep things simple, and that goes for content as well as design. Here are a few key points to consider when designing your cold email template.
Less Is More
Be honest. When you receive a long, rambling email from a business contact, do you really give it your full attention? Long, jargon-filled emails are a waste of words, especially when you’re talking about a cold email template. You’re making a first impression. The last thing you want is to be considered the stranger who talks too much. You only need a few, powerful, pointed words to pique the reader’s interest.
Provide Value
If your cold email template is nothing but a thinly veiled promotion, or a list of your certifications and accomplishments, your recipients are going to tune out. Today’s customers have access to more content than they know what to do with. If what you’re sending doesn’t provide some sort of value, they’ll move on to the next email. Remember, a lack of interest equals a lack of response. Understand the paint points of your audience and provide relief.
Get Personal
Everyone likes to feel special right? If your cold email template is literally cold and detached, you’re not going to make a connection. Customization takes time, but it pays dividends. Use whatever data you have on hand to personalize your cold email template, such as recipient name, job title, company, location or industry. Don’t stop with the subject line and greeting, either. Use custom inserts to call recipients by name throughout the email, and be sure to include information that is very specific to your target audience. That’s how you turn a cold contact into a warm lead.
Use Restraint
Don’t jump the gun and go right for the conversion. Just start the conversation and give your reader a reason to respond. If you give them everything they need, the have no reason to act. Even if they’re interested, they may move on and forget about you.
Keep Calls to Action Simple
If your cold email template contains multiple CTAs, you’re only confusing your audience. The entire email, CTA included, should build to one specific action. Your audience shouldn’t even have to think about what to do next. Make it the natural response.
Sample Template
Email Subject: How a Cold Email Template Can Help You Generate Warm B2B Leads
Hello <FIRST NAME>,
Are you struggling to turn cold contacts into warm leads?
<FIRST NAME,> what if I told you a cold email template could solve all of your problems?
It’s all here, reserved and waiting just for you.
Download your free cold email template.
Cold Email Templates Are Just the Beginning
Did you know that B2B marketers who implement some form of marketing automation can increase their sales-pipeline contribution by 10 percent? If you’re dealing with cold contacts or purchased email lists, Clickback’s Email Lead Generation software is the best system for your B2B marketing efforts.
Sign up for a free one-on-one demo, and start turning cold contacts into warm leads today.
