Looking for email writing tips? Well, if you want to increase email open rates, it all starts with the subject line. In fact, Business 2 Community cites that 64 percent of people say the subject line determines whether or not they open an email.
But writing a decent subject line isn’t enough. Business users receive 85 emails per day, on average (source: The Radicati Group), so you need to stand out amongst the competition. Here are a few email writing tips that will help you create subject lines that WOW.
Keep It Short
Attention spans are short these days, even for email subject lines. That’s partly because emails are often read on mobile devices. In fact, a Salesforce study confirms that 31% of marketers report that over half of their emails are read on mobile devices. Mobile devices truncate subject lines, often cutting them off somewhere between 35 and 50 characters, depending on screen size.
When considering email writing tips, remember: a longer email subject line won’t be seen in its entirety until the recipient opens the message. If you haven’t given them a reason to care within those first 50 characters (or less), they’re not going to open the email anyway.
Get Personal
When you scan your inbox, which emails take priority? Friends and family probably come first, then trusted brands and business partners. Finally, if you have the energy, you might browse through some of the spammy looking stuff before deleting it.
The takeaway here is that you’re more likely to open emails from contacts you know and trust. Personalizing emails is a great way to build that sort of trust with your prospects. Email writing tips for personalization include writing subject lines in the second person and experimenting with using first and last names, locations and other relevant personal information.
Lay Off the Salesmanship
You want your audience to see you as a trusted expert in your field—not a used car salesman! According to the best email writing tips, your emails shouldn’t push products. Instead, provide valuable, actionable content, and write subject lines that reflect your intention to do so. Prospects are more likely to open your emails if they know they’ll be rewarded for it.
Another reason to lay off the overt sales talk—spam filters. Certain language will automatically land your emails in a junk folder.
Don’t Be Repetitive
Some companies use the same subject line for every email. This strategy doesn’t encourage engagement. If every email looks the same, what’s to say it isn’t? Your audience shouldn’t have to gamble when they open an email, and odds are they won’t. They’ll just delete it. In accordance with the best email writing tips, let recipients know you have fresh content to offer!
Test Constantly and Continue to Evolve
One of the best email writing tips is to test constantly and improve your strategy with each campaign. A/B testing with Email Lead Generation (ELG) software is perfect for evaluating email subject lines. You can send out multiple versions of your email, then see which subject lines perform best. As the results pour in, you’ll get a real feel for what appeals to your audience.
Combining ELG software with email writing tips is your first step toward marketing success. To learn more, request a free demo of the software.
