Driving marketing growth is often as simple as tweaking your email campaign, and a little personalization goes a long way towards targeted lead generation. According to Experian, personalized emails receive 29 percent higher unique open rates and 41 percent higher click-through rates when compared to traditional emails.

But personalizing your emails goes beyond slapping the customer name in your email greeting. Let’s look at a few ways you can gain insight into the behaviors, wants and needs of your prospects, and how that information can help you create targeted lead generation emails moving forward.