B2B lead generation and email marketing go hand in hand. Nearly half of marketers consider email marketing to be their most effective lead generation tool, not to mention the easiest to execute.
Crain’s BtoB Magazine cites that B2B marketers also consider it their most effective channel for generating revenue. When it comes to B2B lead generation, email simply gets you there faster.
Here’s how…
It’s an Opportunity for Instant Expansion
Who says money can’t buy you happiness?
Kick B2B lead generation into overdrive by purchasing a targeted list of emails. Not only is this an immediate means of expanding your database, but it’s an unlimited source of future B2B lead generation. Having a professionally vetted email list, pre-targeted to your specific needs, saves you a lot of legwork and leaves you more time to get on with the business of doing business.
You Can Automate the Process
Timing is everything with email marketing. You have to send the right message to the right contact at exactly the right moment. Drip marketing automates the process, segmenting your list based on behavioral triggers. As cold contacts begin to thaw, the message changes, meeting the current needs of the recipients. This way, you can stay on point with business contacts no matter their position in the buying cycle.
You Can Target Your Message
With B2B lead generation, you have to consider multiple layers of contacts from the frontline on up to the C-suite. The same message won’t work for each group. Just as drip marketing moves contacts along according to their level of interest, email segmentation can place your contacts into the appropriate buckets based on their position and role in the company, and you can target your message appropriately.
You Can Learn and Adapt Quickly
When you use email automation for B2B lead generation, you can gain valuable insight into the wants and needs of your contacts. Knowing what works–and what doesn’t–allows you to adapt future campaigns for optimal engagement. Simply changing your subject line can often make a huge different in email open rates. Other times, you may need to tweak your content or implement more direct CTAs. Whatever the case may be, you’ll have the analytics needed to maximize success.
Email Means Next Level B2B Lead Generation
Email makes B2B lead generation quick and easy. Email lead generation software automates the process, saving you time and money, and the analytics you receive will help you stay on message and evolve your marketing strategy.
If you’d like to know more about email B2B lead generation, request a free software demo.
