Lead generation should be an investment, not a gamble—but that doesn’t mean you can’t tip the odds in your favor.
Here are five ways the top lead generation companies can help increase your return on investment.
1. Gather More Usable Data to Expand Reach
If you’re relying on lead nurturing, repeat business and eventual referrals to grow your business, you’re not quite playing with a full deck. Lead nurturing is essential, but it’s only part of the equation. Top lead generation companies know that lead nurturing must be supplemented with cold contacts. By tapping into the limitless potential of purchased email lists, top lead generation companies can expand your reach exponentially—and immediately.
2. Protect Your Reputation
No one wants to invest in an email campaign only to get shut down by their own email service provider, but it happens. Worse still, traditional ESPs share IPs, putting your brand reputation on the line each and every time they send out an email campaign. One misstep by your provider, and you could end up blacklisted by association. Talk about a waste of time and money!
Top lead generation companies know that clean data and compliant email campaigns are essential for maximum deliverability. What’s more, they recognize the importance of protecting the reputation of your brand. In order to keep you out of harm’s way, top lead generation companies use their own IPs and domains so that your online reputation is never at risk.
3. Provide Real-Time Reporting and Analytics
When things are done manually, reports are delayed and the likelihood of inaccurate data increases. After all, we’re only human, and sharing data across multiple departments and platforms leaves a lot of room for error. But top lead generation companies know how important real-time reporting and analytics are to day-to-day business operations. If you don’t have the data you need, you can’t make decisions, and you certainly can’t gauge your ROI, much less work to increase it.
4. Allow for a More Targeted Message
With real-time reporting, top lead generation companies can better segment your contacts, identify those who need further nurturing and pass along warm leads to sales. Like counting cards at the blackjack table, this type of segmentation give you a leg up, allowing you to hit each group of contacts with just the right message at just the right time.
5. Improve Lead Quality and Optimize Effort of Sales
All of this leads up to one thing—higher quality leads. When contacts are pre-filtered into the appropriate funnels, your sales team doesn’t have to waste valuable time on contacts that aren’t quite ready to be dealt into the game. When sales can focus on hot leads that are ready to commit, conversion rates increase, along with your ROI.
For more on how top lead generation companies can help increase your ROI, request our free demo today!
