To build or purchase email list, that is the age-old question for marketers, isn’t it? While the debate will likely rage on for many years to come, you need an answer and an actionable plan today—and that’s exactly what you get when you purchase email list.
Why Not Build From Scratch?
There’s nothing wrong with building a list organically through traditional methods and word of mouth, but it shouldn’t be your sole means of lead generation. It should be supplemental. After all, building email lists from scratch takes time—months, sometimes years. In today’s competitive market, that kind of time is a luxury most businesses just can’t afford.
But building an email list is just the tip of the iceberg. Most organic leads are miles away from being sales-ready. Remember, just because they know who you are doesn’t mean they have a genuine interest in your products and services. Often, these prospects have opted in simply because they enjoy your web content and want to see more.
For example, a recipient might opt-in to get maintenance tips from their local air conditioning contractor. While they may love getting do-it-yourself tips on changing air filters and keeping their air quality pure, that doesn’t mean they’ll actually contact the contractor for help with those services.
Since these leads aren’t sales-ready and can be very cold initially, you have to invest additional time and money into nurturing campaigns just to get them to the funnel. So building an email list from scratch requires a huge ongoing investment and a spot-on long-term strategy for success, which doesn’t leave much wiggle room in case of error.
Why Purchase Email List?
When you purchase email list, you’re investing in immediate action and instant growth. As soon as the transaction is made, you have access to a potential goldmine of targeted prospective leads. While these prospects may not be familiar with your brand (yet), they come with a built-in, genuine interest in your industry, products and services.
Think of it this way… You’re getting a list of potential customers who are already sitting on the edge of the sales funnel, feet dangling. All they need is a gentle push in the right direction.
When you purchase email list, your reach is expanded and the growth is instantaneous—but it doesn’t have to end there! You’re tapping into a limitless resource of potential sales leads that can sustain your business for years to come. What’s more, you’ll be able to generate leads for your nurturing campaigns much faster than you would organically or through traditional marketing automation methods.
If you’re worried about finding an email-sending solution that can handle your purchase email lists, don’t be. While it’s true that most ESPs aren’t equipped to properly optimize purchase email lists, our Email Lead Generation solution can help you do the job properly.
To learn more about how you can turn cold contacts on your purchase email list into warm B2B leads, sign up for our free software demo today!
