B2B email marketing continues to play a major role in business today.
In fact, 73 percent of marketers consider email marketing to be core to their business, with 60 percent calling email a critical enabler of products and services.
With so much riding on the success of your email campaigns, you need to know that the email marketing services you employ are working for you, rather than against you. Here are seven key points to consider when evaluating your current—or future—provider.
Identify Anonymous Companies that Visit Your Website
Target Companies using Industry Leading Scoring and Filtering
View Detailed Clickpaths
Email Notification of Repeat Visitors (Watch List)
Purchase High-Quality Key Contacts at Identified Companies
Export Data One at a Time or In Bulk
Manage Team Assignment of Data (Prospecting)
Daily Email Summary Reports
Integrate with Salesforce (Coming Soon)
Integrate with Clickback MAIL (Maximize Prospecting)
In House, Email and Live Phone Support
Multiple User Logins
Cleans List to Remove Bad Email Addresses
Cleans List to Remove Spam Traps
Cleans List to Remove Honeypots
Verification Check of Email Address on Import
Advanced Spam Checker Tool
Send 100% CAN-SPAM, CASL, and GDPR compliant campaigns
287+ Variables Checked to Monitor Deliverability
Link Validation Check
Personalization Tokens for First Name
Personalization Tokens for Company Name
Personalization Tokens for Phone Number
Personalization Tokens for Email Address
Create Custom Personalization Tokens
Website Visitor Intelligence For Lead Optimization
Tailored Reporting to Analyze Key Data
