To run a successful email campaign, you need targeted, quality leads.
While passively marketing to existing prospects may sound like a safe way to generate referrals and build your database, it requires a long-term investment in time and resources that you may not be able to afford.
By buying email lists, however, you can reduce the wait time, eliminate the trial and error, quickly grow your database and get in front of qualified leads faster. With that in mind, let’s consider some of the benefits of buying email lists.
Gain Immediate Access to Unlimited Qualified Prospects
Building your own email list takes a considerable amount of time and resources. Even if you have time, workforce and money to spare, you may not have the necessary tools to accurately measure analytics and predict customer behavior. As a result, your email list won’t be as targeted as it could be, leading to frustratingly inconsistent campaigns. Buying email lists allows you to leave the legwork to a professional service, so the data you receive is industry-specific and targeted for your unique needs right out of the box.
Access Quality Data and Increase Deliverability
When you talk about buying email lists, the naysayers will likely give you a line about the importance of quality over quantity. But if you do your homework and find a reputable vendor, you can purchase a quality email list and enjoy the best of both worlds. After all, no list is 100 percent accurate, but buying email lists that are pre-targeted puts you ahead of the curve. With a little finesse and the right email lead generation software, you can clean the list of bad data and spam traps, reduce bounce rates, boost deliverability and increase the long-term value of your investment.
Avoid Blacklisting and Ensure Compliance
The last thing you want is to get blacklisted or violate CAN-SPAM or CASL laws. But if you’re working with the wrong email service provider (ESP), it can certainly happen. These ESPs often share IPs and domains, so one bad list can damage the reputation of everyone involved in the service. If you’re buying email lists, you can avoid blacklisting and ensure proper compliance by using an email lead generation software instead. This software will verify your email addresses and remove bad data before sending. Not only that, but email lead generation software utilizes its own unique domains and IPs, so you’re not putting your corporate IP and domain at risk.
Maximize Revenue and Drive Results by Buying Email Lists
By buying email lists, you can quantify and measure your return on investment, maximize revenue and drive results in a more immediate fashion. You’ll also enjoy the peace of mind that comes with knowing your email campaigns are clean, targeted, deliverable and compliant. But remember, to maximize the value of your email list, you need a quality means of distribution.
Sign up for a free Email Lead Generation Software Demo and learn how you can turn your purchased list into permission-based leads and sales conversions.
