This may be one of many blogs you’ve read about how to make money with email lists—both opt in and bulk lists. If so you’ve probably read about compelling offers, clever subject lines, limited time techniques—and more.
If your company sells products through complex buying and selling processes, none of the above “best practices” are helpful. You need to have quality data to generate quality leads and increase revenue. And there is no question that the best email list to make money from is one you’ve crafted and built on your own. But the process to home-grown lists can take years. It involves lots of resources, money and time – which many businesses are in short supply of. The best approach to making money with email lists is to buy data from a reputable third-party source.
When you reach out to a cold or purchased list, you’re not trying to simply make a quick impulse sale. You’re starting a sophisticated selling cycle by building your pool of potential customers more quickly and connecting with prospects who would not have entered your funnel otherwise.
Here’s how you make money with email lists in the complex selling world you live in:
Use all the information in those lists to send tailored, targeted messages.
Not all lists are 100% accurate, as people do change jobs. Get your list validated to ensure that the email addresses on your list are good. Remove bad addresses, spam traps, moles or malformed emails to lift your deliverability and lower bounce rate. Once your email list is clean, use the information you’ve collected to send targeted, personalized and on-mark messages to your end user. After all, your newly acquired email list is now yours so put a greater emphasis on maintaining the data as its value could be the key to helping you generate more money so you can grow your business.
Further segment your email lists for added value.
Grouping your audiences into various buckets and developing and sending relevant communications to your segmented groups will allow you to better highlight your brand’s value argument. Because a decision-maker or influencer in marketing needs to be sent different content than someone in sales or finance. Remember the buying cycle of each of your end user’s is different. It’s why this process of refining allows you to determine the best message to send. Drill down even further to understand what are the ideal times of day you should send to these buckets as well. This can increase your engagement, ultimately generating more money from your email list.
Send messages to as many people in an individual company as you can.
Connecting with only one person at a company limits exposure. Send multiple email messages to more than one recipient at a business on your email list. Because if your content is accurate, timely and easy to understand then you can earn trust and be seen as a thought leader. So that when your audience is ready to take action and convert into a customer, you’ll have established a relationship with multiple decision makers in the company. This will help guide qualified prospects through the sales funnel more quickly in choosing your product over a competitor. By doing this, you can increase your chances of making a sale – and generating more money from your email lists.
Reach everyone in your marketplace.
There’s one more thing when it comes to how to make money with email lists purchased from a third-party source.
Make sure you can send to them. Marketing automation platforms and email service providers simply won’t let you. Your IP and domains could get blacklisted. But Clickback, with its Email Lead Generation (ELG) platform allows you to send to your newly acquired email list. It was designed to let you send to every name on every list you own, without penalty and in full CAN SPAM compliance.
And that’s the real secret to how to make money with email lists.
Want to see how our clients are making money from their email lists? Download this case study to learn more ways to generate new leads.
