No matter how you look at it, quality data is your lifeline. It can bring in new leads and more sales for your business. Recent findings from Experian’s 2015 Data Quality Benchmark report cite that 81% of marketers agree that data is critical to their success with 78% of companies confirming that they have encountered email deliverability issues in the last 12 months. Poor email deliverability often stems from inaccurate or bad email list data. And it’s more common than you might think. Low quality data can infiltrate into your email list impacting your lead generation efforts which can cause low deliverability scores, high bounce rates and insufficient sales leads.