The subject line of an email is the first impression – the hand shake. It can make or break your email campaign. If your subject line doesn’t stand out from the rest of the inbox – the chance of your email being opened can decrease dramatically. An emerging trend within the email marketing industry is using hashtags in subject lines; a hashtag is placing the # sign in front of a key word or phrase to connect people to a similar interest or product. Using hashtags in a subject line can increase email open rates, further engage the reader and noticeably stand out from the rest of the inbox. With our Email Lead Generation software – and the tools that come along with it – you can successfully optimize the use of hashtags in your subject line by reaching a larger pool of contacts to generate more leads. Let’s take a look.

Increase Email Open Rates

A hashtag in an email subject line provides email marketers with the opportunity to present their email campaign to readers in a creative way; doing so can engage cold contacts in an effort to turn them into warm leads. On average there is 121 business-related emails being sent and received each day and it’s only going to increase . Because the inbox is continuously being bogged down with email after email – using a hashtag in your subject line can catch the eye of your cold contact. Hashtags also provide email marketers with the benefit of brevity, which has proven to increase email open rates. By nature, hashtags take up less space and keep subject lines short and succinct – appealing to the masses as more and more people want to receive short and to the point messages (source). Once your hashtag has captured the attention of your reader there’s a higher probability of your email being opened. And an opened email is one step closer to ending in a sale. Our Email Lead Generation A/B/n multivariate testing tool helps you increase your email open rates.

Engage Beyond the Inbox

Hashtags in your email subject line can produce more than an increase in your email open rates. Hashtags can also encourage your reader to engage beyond the inbox. Readers will see the hashtag in the subject line and use it to search, most likely, on Twitter because hashtags spark a curiosity in your reader; causing them to be eager to find out what it’s about, what it means, what it’s related to and how they can get involved. Hashtags can drive your readers to your social media platforms to further engage with your company and product or service you offer but can also generate traffic.  The traffic flowing to your social media platforms has the potential to lead your cold contacts to your website. This unique type of engagement can be strung all the way through your email content with ease by using our Email Lead Generation message personalization tool. Using this feature set provides you the ability to encourage social engagement beyond the email (source) with personalized messaging and hashtags to generate chatter around your company.

Appeal to Your Audience

But don’t just start using hashtags in your email campaign. You have to appeal to the right audience and target market in order to be successful. Hashtags will appeal to a certain demographic – specifically people who heavily use social media. If your audience or demographic doesn’t understand the purpose or meaning of a hashtag, you’ll lose them. Most likely your email will get ignored all together simply because they may be confused by the hashtag. Our feature set, EMIT (Email Marketing Intelligence Technology), is in our Email Lead Generation software and it enables users to segment their contacts which can help target the right audience to optimize your email campaign. EMIT can track your contacts’ actions giving you the data you need; a complete profile of your contacts’ interests and behaviors so you then have the ability to segment your list to better tailor your content and subject lines to produce more quality leads.

Optimize Your Subject Line with ELG

When using hashtags correctly, you have the ability to increase email open rates and engage readers outside of the inbox. And with our Email Lead Generation software, you have the ability to optimize your subject lines so you can successfully turn your cold contacts into warm B2B leads. By using our feature set, which includes our EMIT, message personalization option, A/B/n multivariate tool and the ability to segment your list, you can achieve your email campaign goals with ease.  Clickback’s Email Lead Generation software is here to help you get in front of your cold contacts to ensure your email campaign is creating leads, sales and lifetime customers.

Interested to learn how Email Lead Generation can help you use #hashtags? Sign up for a free demo