Your audiences and their needs are diverse, and accordingly, so are the ways in which you communicate with them. For example, if your goal is to retain your existing clients or leads, then you’ll need email marketing software. If you want lead scoring and nurturing, marketing automation software is your best bet. And to manage your database, customer relationship management software is in order.
As these software are used to communicate with leads, when you generate leads, you need to have a process in place for transferring your leads’ information into these software. This process is called list importation.