Your audiences and their needs are diverse, and accordingly, so are the ways in which you communicate with them. For example, if your goal is to retain your existing clients or leads, then you’ll need email marketing software. If you want lead scoring and nurturing, marketing automation software is your best bet. And to manage your database, customer relationship management software is in order.
As these software are used to communicate with leads, when you generate leads, you need to have a process in place for transferring your leads’ information into these software. This process is called list importation.
Many businesses manually import their lead lists. That is: as new leads come in, an employee will update a spreadsheet with the new information and upload it into the relevant software. Manually importing lists is inefficient, and, because of the potential for human error, can result in lost business opportunities for companies.
A more efficient and reliable way to import a list is to use integration – the automated transfer of information from one software to another. That’s where Email Lead Generation software can help. In addition to being the only software that lets B2B professionals use email to generate leads from purchased lists, its advanced integration capabilities ensure the fast and safe transition of your leads to your marketing software.
In this blog, we’ll get into more detail about the problems with manually importing lists, and how Email Lead Generation can complement your existing marketing strategy by bringing in more leads and utilizing integration capabilities with your marketing software, minimizing high risks involved when sending emails to purchased data.
The Problem with Manually Importing Lists
When you generate a lead, your lead’s information needs to be quickly and accurately passed to the right person or department so the leads can be progressed through the sales or marketing funnel. Done manually, this process relies on people processing large amounts of detailed information, and then transferring this information to the appropriate person or department. The results of this approach often include: leads being passed to the wrong person or department; leads being passed at the wrong stage of the buying cycle; leads passed with incorrect or incomplete information; leads not being passed at all; and other unprofitable results.
The Cost to Business
In our real-time, quick-reply culture, sales reps have very little time to make a first impression on potential clients. In fact, an article from Insidesales.com says that 30-50% of all sales go to the sales rep that makes first contact. That’s not initial sales – that’s all sales.
If your company manually imports its lists, you risk your team’s chances of making that all-important first connection with the lead, which can give your competition a considerable advantage. And lost business opportunities aren’t the only cost to business. Considering list importation can easily be automated with integration capabilities, having a person manage this process is a waste of resources, time and money.
The Benefits of Email Lead Generation Integration
Email Lead Generation software solves these problems. It’s the only software in the world that lets B2B businesses generate leads by sending emails to a purchased list of contacts. In fact, if you’re planning to email a purchased list, you need Email Lead Generation software. Why? Because, unlike marketing automation or email marketing software, it’s the only software that protects B2B companies from the various risks that come from emailing purchased lists.
Beyond its lead generation capabilities, Email Lead Generation software’s advanced integration capabilities ensures that your leads are quickly and safely passed to your other marketing automation or email marketing software. Because it does what these software cannot do (safely generate leads by emailing purchased lists), and because it integrates with them to share information, Email Lead Generation software complements these software and gives B2B professionals the tools to create an end-to-end system that fosters perpetual business growth.
Clickback’s Email Lead Generation software is one of the fastest, most direct ways to bring leads to your business, and it’s the only software that protects you from the risks of emailing a purchased list. By using Email Lead Generation software in tandem with other marketing or sales software, companies can create a seamless system for their lead generation and lead progression strategies. To see how Clickback’s Email Lead Generation software can help you become more efficient in your processes, save time, money and resources, and generate more sales, sign up for a free, one-on-one demo today.
