At Clickback, we’ve recently hit a milestone. Since launching our Email Lead Generation software in 2011, our clients have collectively sent more than 1.4 billion emails. That’s a lot of emails.
Why We’ve Been So Successful
Our success is due in part to our uniqueness in the marketing technology landscape. We fill a gap in the marketplace in that we’re the only company in the world that lets B2B firms generate leads through email. How? If you have a purchased email list, you can use our software to safely send emails to the contacts on that list so you can convert them into leads for your business.
The software was designed to be the first step in the sales process. By using Email Lead Generation, companies can generate leads in a fraction of the time of other lead generation tactics, and as a result, can grow their business more quickly.
A Different Kind of Lead Generation
Most lead generation tactics fall under the category of inbound marketing, also known as organic lead generation. This involves creating content such as white papers, case studies, ebooks, blogs, and other digital publishing tactics in an effort to draw potential leads to you, hoping they’ll opt in. While these tactics can be effective, there are two main flaws with this type of marketing.
First, these pieces of content are not easy to create, and can take a considerable amount of time, money and resources to develop. The second flaw with these tactics is that they are indirect. They rely on your audience proactively looking for your documentation, or stumbling across it. Once they’ve found it, they have to be convinced enough to opt in and become a lead. Spending a lot of time and money creating content and then hoping that people will naturally gravitate toward it is leaving your lead generation – and your business growth – to chance.
This is where Email Lead Generation stands out. If you buy a list of email addresses, our software lets you send emails to those contacts so you can convert them into leads. Rather than waiting and hoping for people to find your message, our software lets you deposit your company’s value proposition message directly in the inboxes of your contacts.
It’s not only direct, but it also requires exponentially less in terms of time, money and resources as compared to a traditional lead generation campaign. An Email Lead Generation campaign can be developed and deployed by a single person in a matter of hours.
And, Email Lead Generation also offers numerous ways to increase the potency of your messaging. Message personalization, A/B/n multivariate testing, drip marketing, and the removal of bad email addresses and spam traps from your purchased list helps you create campaigns that get to your contacts’ inboxes. After your campaign is sent, you can see your campaign’s results in real time with our advanced analytics, and you can then segment and target your contacts based on their actions and behaviors, and create messaging specific to each segment to increase your chances of converting contacts into leads. Email Lead Generation can also integrate with any marketing automation, email marketing, or customer relationship management software, ensuring that your leads are passed to your team within seconds of them opting in.
Where We Are and Where We’re Going
Looking forward, we will continue to evolve our offerings to meet the needs of our clients and the industry at large, and provide state-of-the-art, high-value marketing solutions.
If you’re new to Email Lead Generation, and you want to see how it can help your business generate leads from a cold, purchased list, sign up today for a short, one-on-one demo.
Thanks to all of our partners and clients for supporting Clickback and using our Email Lead Generation software.
