Email Lead Generation is one of the fastest, most effective ways to turn cold contacts into warm B2B leads for your business. Once you have your leads, though, you need to determine what tactics you will use to progress your leads through your funnel.

For the past two decades, sales reps have used email, phone calls, and in-person meetings to develop relationships with customers. Now, though, social media has established itself on an equal footing with these tactics, and concept of social selling has entrenched itself as a viable way to convert leads into sales.

The challenge for salespeople is to understand the importance of social selling, learn how it can complement an Email Lead Generation strategy, and learn how to use social selling to position themselves as value providers in the eyes of their buyers and industry-specific social media communities.