According to a Cisco report, research found that by the end of the year there will be more mobile devices on earth than people. Today, more and more organizations are putting their faith, trust and budgeting dollars into email marketing programs to produce an enriched ROI.

In fact, according to a report by Gartner, in 2013 digital marketing was named as one of the top three imperatives on every CEO’s agenda. So, if your email is not mobile friendly today than you’ll eventually face hurdles tomorrow when you try to transfer and convert that data.

Marketers with fully accessible websites and email marketing campaigns are not only a step ahead of the competition, but will eventually see a higher return on their investment. Why:

• 64% of adults read their email via a mobile device
• Easily accessible data

It’s no wonder why more and more skilled business development professionals are turning to email for the most personal and professional way to generate leads.