The business landscape is changing, especially when it comes to email marketing. According to a report by Marketing Sherpa, 81% of people use email marketing as their top lead generation tactic. These numbers beg to question why so many companies have been left under the impression that email marketing is exclusively for communicating with existing customers, not for generating leads from their acquired and/or purchase email lists.

The problem could be your software, not your purchase email lists.

Fact: you can send 100% CAN-SPAM compliant lead generation email campaigns with the correct email sending software.

Here are four powerful ways you can generate leads from your purchase email lists:

Choose the Right Software

You can generate leads from your purchase email lists by sending emails to these cold contacts. This method can help drive results and return on investment, but not through your marketing automation or email service provider software. Actually, 99% of MA/ESP firms are designed exclusively for the sending of permission-based (opted-in) email campaigns and prohibit the sending of lead generation emails to purchased lists.

The results of sending a non-permission-based email campaign from your MA/ESP firm – blacklisted IP’s/domains and company accounts placed under suspension or worse, your company being blocked from using your current MA/ESP platform.

By choosing a platform specifically designed for generating leads from your purchase email lists, you can retain, prospect and connect to ensure the success of each email campaign sent to your newly acquired list. You can also efficiently fill your funnel with qualified leads in the process.

Clean Your Purchase Email Lists

What some sales/marketing professionals do not know is that after purchasing a data list it needs to go through a rigorous health and risk check before you can generate leads from your purchased list. By cleaning your email list, you eliminate spam traps and invalid email addresses hidden within your healthy contact records. Clean data can also improve the overall success of your email campaign and guarantee higher deliverability and open rates, resulting in an elevated return on your email leads.

Have a Strong Subject Line

Your email subject line is the most crucial variable in your email message. In a report by Convince and Convert, 33% of email recipients said they opened emails based on subject lines alone. If your subject line doesn’t engage your readers, that can amount to a large loss in your campaign conversion. The solution: keep it short, focus on the customer and present the benefit loud and clear.

Test the Variables to Increase Conversions

Remember how important your subject line is? Understanding what initially attracted your new leads to opt-in to your product/service is vital in achieving continual success with your future non permission-based email campaigns. Using software with multivariate testing allows you to assess an infinite number of variables inside your email campaign and track which options returned the highest number of leads.