Bob Dylan once sang, “the times they are a-changin’.” Never has this been truer than in today’s world, especially with the newly enacted Canadian Anti-Spam Law (CASL) that will come into effect July 1st, 2014. Here are some key areas you need to be aware of to understand how – and if – CASL will affect your business.
Why was CASL created?
The Canadian Radio-Television and Telecommunications Commission (CRTC) developed CASL to help restore consumer confidence in what they call “Commercial Electronic Messages” or CEMs.
