In Marketing Sherpa’s 2012 B2B Marketing Benchmark Report, researchers found that 73% of B2B leads were not sales ready. Future research into company B2B leads revealed that by scoring leads, email marketing revenues increased by 41% and reduced the total number of leads by 52% because it filtered out the unwanted leads hidden amongst the warm sales ready contacts.

Lead scoring is the methodology used to rank prospects against a scale that represents the perceived value each lead represents to your business. The resulting score is used to determine which leads will engage and which are not ready to be passed along to sales teams.

Clickback’s powerful lead scoring system identifies the warmest leads and provides your business insight into what each individual lead is interested in. By allowing the warmest leads to emerge, sales teams can prioritize their focus.

Improve your lead generation today – let us help you identify your warm leads and keep your sales team ahead of the game.