Some B2B companies tend to approach cold email outreach campaigns with inbound strategies. Others dismiss outbound marketing strategies all together classifying them as antiquated or dated.

The similarity between outbound and inbound marketing is that both contain email outreach, in the other hand, cold campaigns have a very different set of best practices and technical needs than inbound ones.

In this article, we will talk about how you can get the most out of a cold email outreach campaign so that you end up in your contacts’ inboxes, not their spam folder.

What Is Cold Email Outreach?

Let us start with a brief definition, Cold email outreach is when you send emails to people who may not know what it is your business does and have yet to build a relationship with you and/or your company.

In other words, recipients may be more guarded and suspicious as you work to educate them on what it is you do, how your product or offering can help their business and why you’ve reached out to them.

The goal of this type of marketing is to acquire new leads, but the focus is on building relationships to fill your network or funnel but not making an immediate sale.  Keeping your contact’s attention throughout when cold emailing can be challenging.

As it’s not as invasive as cold calling, you want to provide your potential customers with pertinent information they need to decide how they wish to move forward. After reviewing the email, they may reach out to talk, or they may passively sign up on your website and convert.

Learn more about some Best Cold Email Outreach Tools for your B2B company.

Can Cold Emails Trackable?

Cold emails are trackable and measurable if using a SaaS product offering. Having results in-hand which can be reported on and analyzed are imperative in assisting with making improvements to your cold email outreach campaigns. You’ll be able to determine which emails do well by reviewing what type of content performs better with open and click rates, etc. It’s an essential part to revising and achieving better overall results.

The other benefit of using a SaaS product offering is to increase efficiency. Sending emails out one-by-one through your Outlook or Gmail accounts is time consuming. It’s also an ineffective way and is requires a large amount of invested time. To eliminate this, choose an email-sending solution that focuses on sending emails to cold contacts at a large scale.

Learn more about sending emails to a cold list.

With the help of cold email outreach tools such as Clickback’s email lead generation software, you can measure the performance of your emails, it takes care of list cleaning and IP warm up. It also safeguards your corporate IPs and domains, so you don’t get blacklisting.

Now that you understand how effective a cold email outreach campaign can be, let’s look at how to improve content to increase your results such as your open rate.

How To Write a Cold Email?

Now let’s take a look at how to write a B2B email that hits the mark and gets the results you need.

What makes you open a marketing email? We receive lots of emails every day, and generally pick and choose which ones we open, meaning that your subject line is the one that must stand out from the rest.

Here are some best practices on how to write a Cold Email:

• Focus on the subject line: The subject line is the most important part of a cold email campaign. It’s the punchline or beginning dialogue to your conversation. And it’s what gets people to take notice and the reason that a recipient would want to open your email.
• Get personal: This is another golden rule, personalize all your cold emails from the subject to the body of the email. Add tokens with the company’s name and the recipient’s first name.
• Segment your email lists: Knowing who your target audience is will determine how you write your content. A decision maker who is a Manager versus the CEO or founder at a company will have different goals in mind and therefore the content should be modified accordingly.
• Clear CTA: Don’t forget to add a Call-to-Action button within your cold email outreach campaign, or you can also add different links inside the body of the email to get them to take action by visiting your website or a landing page so they can complete a form or reply to your email.
• Test: There’s always room to improve, and what worked a month ago may not be as effective now. Trends and behaviors are constantly evolving. So, it’s important to run multiple campaigns, test and determine what works, and then rinse repeat.

You can learn more about how to write B2B cold emails here.

How can I Reach the Inbox?

For instance, with your own domain, you can send bulk email campaigns to a limited number of contacts (usually under 10,000 emails) from several popular email software tools. The problem is, most of these email-sending solutions were designed to send to an opted-in list of contacts.

Clickback is built to send email campaigns at-scale to an unsolicited list of B2B contacts. This means included in the software are the features needed to handle a heftier list of cold contacts. With our software, you’ll be able to:

• Clean your list on import
• Build professional emails
• Personalize campaigns
• Pull tailored reports

Your B2B company will benefit from industry-leading deliverability, and everything you need to make sure your cold B2B email campaigns reach the recipient’s inbox.

It checks your email content in real-time and notifies you of words, formatting, and links that could negatively impact your deliverability.

Ready to Send Your Cold Email Outreach Campaigns? Check out or live 1-on-1 software demo.