The first electronic message was first documented in 1965 at Massachusetts Institute of Technology (MIT). We’ve come along way over the years. From users sharing files and messages on a central disk system, to the emergent of the Internet where a method was conceived to send emails between different computer systems. Now, we don’t need a physical desktop to exchange messages anymore. There is a myriad of different methods to communicate such as text, video or audio, and majority of these platforms are at our fingerprints. In fact, one could argue that our digital marketing platforms have evolved at such a rate that we’re currently living in a world of information overload. So, as marketers, the question that often comes up: “Is Email Marketing Important?”

It is a very relevant question, and the answer is YES. Absolutely. Especially in the business world. Therefore, developing a strong email content and sending strategy is crucial to optimally connect with your target audience. But why is email marketing important, and how has it stood the test of time? Well, it’s a very simple and easy way that allows you to connect with your target audience. You can personalize it. And an email’s inbox can be compared to a residence or a home. Once in, you want to know what guest has just entered your space. What do they have to say? What are they offering? If you like what they have to say, you’ll allow them to stay. Invite them in and keep them around. You may event offer them some tea. But, if you feel they are an unwanted visitor, then you’ll quickly dismiss them and send them off packing.  

How do you make your reader feel your email is important?

1. Content, Content, Content

Yes, it’s a tale as old as time. Content is King! First, you want to research and understand your audience. Who are they? What are their interests? Once you have this information in had, start the content writing process. Figure out how you are going to engage them. What are their pain points and how does your product or service solve their issue. The extra care you put into crafting a message will pay off. The more someone engages with the message, the more you’ll land in that individual’s inbox. And you’ll be that much closer to building a strong rapport and may even land that person into a loyal, brand-advocating, testimonial-writing customer.  Just remember that email recipients, they read at their own convenience as most are bogged down with daily emails. The more you have your message stand out, the more your emails will be opened, read, and replied to.

Learn more about How to Reach Your Targeted Audience.

2. Reach-Out in Real Time

Ninety-nine per cent of email users check their inbox daily, some as often as 20 times a day. (HubSpot) Any marketing strategy needs to take this into account. Mobile devices are a necessity, and individuals are using them not only to access email, but also media and information. Conversion rates from well-designed emails on mobile devices are higher than on any other channel. Make sure you take them with you!

Learn more about Outreach Email Automation.

3. Personalized Emails

Personalization is a must-have for any successful digital marketing campaign.[LG1]  A study done by Epsilon indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experience. Another study shows that 99% of marketers say personalization helps advance consumer relationships, with 78% claiming it has a “ Strong “ or “ extremely strong “ impact(hubspot).

When it comes to generating leads via email, the ability to personalize items such as salutation, call-to-action, and other elements is important and effective. Even more important is the ability to create personalized content and information to send to your audience based on their actions and interests. Finally, and perhaps most importantly, is the ability to automate these processes . By automating personalization, marketers, sales professionals and recruiters can reach large numbers of potential leads with highly effective, personalized messages, with minimal time and resources.

Learn more about How to Use Automation to Create Personalized Emails.

4. Generating Traffic To Your Site

Creating great content is the easy part. But how do you get it to your audience? Most likely, you send them an email. Email Marketing campaigns  can help you drive traffic to your website and improve your search engine optimization.

For example, if you have new blogs coming out this week. You can simply send your subscribers the link of those blogs. And once they click on it you get more traffic to your website and can increase the chance of that visitor reading your blog. Just always remember to add a Call-to-Action (CTA) to your email allowing the reader to go to your website.

Learn more about How to Increase Website Traffic.

5. Email Marketing is More Affordable

This is the most underrated feature of an email campaign. Email marketing is cost effective and relatively easy and cheap to maintain. You can reach a larger number of consumers at a much lower cost. All you need is a good email list and an Email Lead generation software and you are ready to go.

Conclusion

In the modern marketing world, personalization and success go hand-in-hand. And to do it right, you need the correct software. Clickback’s Email Lead Generation software allows you to combine the effectiveness of personalization with the efficiency of automation to create high-impact, effective campaigns, all with minimal time and resources.

If you are interested in learning more about how Email Lead Generation software can help you make a personal connection with thousands of contacts, click here to sign up for a short, free demo.