Consistent improvement is one of the core factors in successful marketing. Regardless of which channels you use, trends and tactics shift constantly.
This holds true for email as well. There are numerous ways you can leverage email, depending on what you’re trying to achieve.
Here’s our breakdown of the top 3 email marketing strategies you can use to amplify your impact.
3 Successful Email Marketing Strategies Guaranteed to Boost Your Campaigns
1 – Awareness Campaigns
You can leverage email to spread the word rapidly – whatever that word might be. If your company is hosting an event or announcing a new product, don’t forget to assemble an email campaign alongside whatever other channels you’re using to promote it!
You have a couple options here. A campaign to your subscribers is a no-brainer – of course you should let them know what’s going on.
On the other hand, it might be worth considering a cold awareness campaign as well. If your big announcement is relevant to a specific audience, sending out a campaign to a huge volume of people in that audience can yield major results.
Especially for something like a product announcement, getting the word out quickly and broadly can strongly reinforce early adoption and kickstart your new product.
2 – Detailed Nurturing
Nurturing is when you steadily coax a lead down your funnel, hopefully resulting in a sales call. Email is one of the best ways to do that, especially in combination with segmentation strategies.
It pays to look at contacts that are already in your funnel and take specific action depending on each individual contact’s interests and engagement. For example, if you have a bunch of leads that are engaging with your content on a specific topic or challenge, start sending them emails on that topic as well.
Your goal is to slowly but surely convince them to get on the phone with sales. An in-depth analysis of your contacts’ buyer journey can help determine what sort of content should be sent to whom and when. Taking it further, you can analyze what each potential action on your website tells you about that contact.
If a contact spends time on your product page, reads a bit of your blog, checks out your pricing and then leaves, you can infer a couple useful data points. They may have been put off by your pricing – if you suspect that, consider sending those contacts an email with a special offer. You might just be removing their final hurdle to a purchase.
Patterns in the page visits also tell you something. If contacts are engaging with your pages and content that all relate to a particular challenge, you can be confident that those contacts are facing that challenge, and can craft nurturing campaigns specifically to address that.
3 – Generate New Leads
So far, we’ve largely talked about emails that go to your subscribers or other opted-in contacts. Cold email is an incredibly powerful tool that sometimes gets overlooked, though, so let’s touch on that.
Email lead generation is a strategy you can use to get more leads coming into your funnel, so the other strategies here can do their thing.
This one’s a bit different, because you need a fresh list of contacts. Here’s how you do it:
- Purchase a high-quality list of cold contacts from a reputable data provider, containing contacts in your target audience. The sky’s the limit here – the bigger your list, the better your results will be.
- Get your list cleaned by an email verification service. If you’re using Clickback, this is built directly into the platform and you don’t need to purchase a third-party service.
- Send marketing campaigns to your list, with the goal of generating opt-ins for your funnel.
When you do it right, email lead generation can keep your funnel brimming with leads for you to nurture. And the way to do it right is to use Clickback’s Email Lead Generation software, so you don’t have to worry about landing in junk folders – you can focus on making great campaigns.
