Back in 2014, we posted about how our clients had collectively sent more than 1.4 billion emails using Clickback MAIL, our email lead generation software.

Today, that number has soared to 6.3 billion. That’s a lot of emails! In fact, that averages out to our clients sending over 2 million emails every day.

How We Did It

Part of our success is how unique our product is in the marketing tech world – Clickback MAIL enables B2B companies to generate leads (not just nurture them) with email.

We coined it email lead generation. Here’s how it works: our software allows you to safely send 100% compliant emails to the contacts on your purchased list.

Why It’s So Effective

You can generate leads in a fraction of the time it takes with other tactics. If you purchase a high-quality list of targeted contacts from a reputable data provider, you can reach vast amounts of potential leads rapidly.

Instead of waiting for leads to trickle in from inbound channels, email lead generation lets you proactively place your message right in your contacts’ inboxes.

How It Works

When you upload your list to Clickback MAIL, it automatically performs a rigorous series of hygiene checks, filters and verifications on every contact on your list. This is to weed out bad addresses, spam traps, honeypots, and other addresses you wouldn’t want to send to.

It looks and feels like typical email software – with all the usual features you’d expect – so it’s familiar and easy to use.

What sets it apart is what’s going on under the hood: hundreds of variables being monitored, and a wide range of features designed to get your emails into inboxes, not spam folders.

What’s Next?

Our goal remains unchanged: to provide state-of-the-art, leading-edge marketing solutions to meet our clients’ needs. To this end, we’re continuously evolving and enhancing our offerings.

If email lead generation is a new concept for you, and you’d like to learn how you can use it to speed up your lead velocity, sign up for a live 1-to-1 demo.