When someone visits your website, what’s your strategy for converting them into a paying customer?

 

If you don’t have a concrete strategy – or if your current tactics aren’t generating enough leads – we’ll show you how to convert those website visitors into leads.

 

We’ll also show you a way to capture leads that didn’t end up converting on your site.

 

How to Convert Website Visitors into Customers

 

Let’s take a few minutes to go through and really understand each stage of the sales funnel. This understanding is easily the best tool you have at your disposal.

 

If you understand where your prospects are in the funnel, you can address exactly what they’re looking for. If you present them with exactly what they need, they’ll move on down the funnel – ultimately leading to a purchase.

 

As for those that don’t convert, we’ll show you how to use Clickback WEB and your knowledge of the sales funnel to turn them into customers, too.

 

Here’s what the sales funnel looks like.

 

 

Let’s take a hypothetical potential customer – let’s call her Sarah – through the funnel to illustrate how it works.

 

Awareness:

This is when the potential customer is just beginning to learn about your company. This is the first they’ve heard of you, so they haven’t formed much of an opinion yet.

 

Content aimed with people who are at this stage should be focused on showing them that you’re trustworthy and an expert in your field. In other words, you want to help them with whatever question led them to find you.

 

Example: Sarah has Googled something she’s looking for and found one of your blog posts. Your post answered the question she had, so she came away with a positive impression of you.

 

Interest:

At this stage, the prospect has heard of you and might be interested in your offer. They haven’t begun seriously considering it yet, but they might be in the market for it.

 

Either way, you’ve got their attention and they’re interesting in seeing what you’ve got to offer. Now you need to make them really think about converting.

 

Example: Sarah Googled something else, and your Google Ad popped up. Remembering that your blog helped her before, she becomes interested and clicks on it. Now your landing page needs to convince her that your offer is exactly what she needs right now.

 

Consideration:

The prospect has now gone from hearing about you and being casually interested to seriously considering doing business with you (or performing whatever other action you want them to take). Now, you need to give them a sense of confidence by providing guarantees.

 

Example: Sarah is reading your landing page and thinks your product looks like it could be what she needs, but she’s still not sure.

 

She sees that your solution has been given a seal of approval from a recognized authority in the industry, and has appeared in a recognized publication like Forbes, boosting her confidence.

 

 

Intent:

Now the prospect has decided that you’re a strong candidate, and is looking for confirmation of that decision. Strong testimonials on your landing page will help with this.

 

A free trial of your product can immediately push the prospect to the next stage of the funnel.

 

Make sure your prospect knows exactly what they’re getting and how it works. How soon will the product be shipped, or how do they download it? Do you offer support or tutorials?

 

Making sure these things are clearly communicated will boost their confidence in their decision.

 

Example: After deciding that your product might be right for her, Sarah notices that you offer a free trial, including full customer support access and no credit card required.

 

Since there’s no risk to her at all, it’s an easy choice to download the free trial and see if it suits her needs.

 

 

Evaluation:

At this point, the potential customer is examining possible solutions and preparing to make a final decision. This is where you need to convince them that your solution is the best available. You can do this with a feature comparison chart illustrating what your product has that your competition doesn’t.

 

Make sure your value propositions are quickly and easily readable. A quick bullet list highlighting the best things about your solution is generally an effective method.

 

If they took advantage of a free trial, your product will speak for itself. If it truly meets their needs and other factors, such as price, are aligned with their expectations, the purchase decision is easy.

 

Example: Sarah’s free trial of your product goes smoothly. She installs it easily and finds it intuitive to use, and it handily solves the problem she was having. It’s reasonably priced and easier to use than other tools she’s tried, too, so she goes ahead and pays for the full product.

 

 

Purchase:

This is the step you’re guiding all your leads towards. Once your prospect becomes a paying customer, if you have other products or services, you can file them away for future marketing efforts.

 

Turn Non-Converters into Customers Too

With an in-depth understanding of what the sales funnel looks like, you’re able to create content and landing pages that target prospects at each stage. This targeted approach can yield amazing results and drive conversions.

 

What about all those leads that didn’t convert?

 

On average, only 2% of website visitors actually end up converting. If you have a 5% conversion rate, you’re outperforming 75% of advertisers.

 

That’s not exactly an inspiring statistic, is it? Even if you’re doing really well statistically, you’re leaving a lot of potential customers on the table.

 

That’s where Clickback WEB comes in. It’s a tool that shows you the B2B leads that visited your site but didn’t convert. You can follow detailed click-paths and give visitors scores based on their behavior on your site (and how closely they match your target audience).

 

This means you can gauge what stage of the funnel those visitors are at. You’ll get contact information for those leads, as well.

 

Here’s the real trick: segment your Clickback WEB leads by funnel stage, and send each segment a cold email campaign tailored specifically to them.

 

Clickback WEB is easy to install and begins identifying leads for you immediately. Start your 14-day free trial today and see it in action – no credit card required, and no obligation to buy afterwards.