As 2018 unfolds, so too did the world’s gathering place for innovations in consumer technologies. The annual gadget extravaganza at CES 2018 inspired all that attended this year’s show in Las Vegas, Nevada.

As one of Canada’s top software companies, attending the global stage of innovation was an easy decision for Clickback Founder and CEO Kyle Tkachuk and VP of Sales Rick Taylor. CES is the meeting place for business consumer technologies and pioneers of innovation.

“At Clickback, we believe staying at the forefront of consumer technology allows us to better innovate our services to an evolving marketplace. The consumer technology featured at CES 2018 help shape the direction our cloud-based software is moving in.” – Kyle Tkachuk

CES 2018 in Las Vegas

It would be impossible to ignore the dominant presence of Smart home assistants and wearables at the Consumer Electronics Show this year. In a rare public presence at CES, Google took over Sin City with billboards highlighting the Google Assistant.

The Google Assistant Display at CES 2018 – Photo Courtesy of The Verge

The Google Assistant building was a three-story structure complete with giant display screens and a rooftop coffee bar. This was the centerpiece of Google’s Las Vegas takeover during CES.

Google even built a mini-city to highlight some of the one million actions you can take using the Google Assistant. Have a look at the Google Assistant Playground at CES 2018.

From the Shark Tank Open Call to the Innovation Awards showcase, CES is a non-stop consumer technology celebration. Aside from voice assistants, some of the key conversations this year focused on innovations in healthcare technology (digital health) and the emergence and popularity of Esports.

CES Marketplaces

The CES Marketplaces exhibit groundbreaking advancements in new technology from robotics to smart homes. This year’s exhibitors wowed attendees with products and services in several sectors. Here are a few innovation advancements that took center stage at CES 2018.

• Augmented Reality
• Smart Home (Including Smart Speakers)
• Ecommerce and Enterprise Solutions
• Self Driving Technology
• Smart Cities
• Wearables (including Digital Health)

Products on display at the CES marketplace. Photo courtesy of CES

Smart Cities

Clickback CEO, Kyle Tkachuk was particularly keen on the concept of Smart Cities, which highlights technology solutions for a more connected world.  The Smart Cities presentation at CES allowed attendees to experience a connected ecosystem of solutions from the smart city sectors around the world.

“The ground-breaking advancements in software and the future of IoT are changing the way cities grow. At Clickback, we aim to be a leader in the adoption of these new technologies.” – Kyle Tkachuk

In the near future, Smart Cities will play a large role in the development of policies, transportation and energy as artificial intelligence and data analysis are used to connect the bigger picture.

Self-Driving Cars and Vehicle Technology

This year, CES expanded its space to showcase the latest self-driving technologies from Tesla, Intel, Nvidia and Amazon, to name a few. Nearly every major tech company now understands the impact self-driving technology will have in the marketplace this year.

Vehicle Technology on display at CES. Photo courtesy of CES Videos

Pioneers Alphabet and Tesla have paved the way for this technology and tech companies have followed suit. It should be no surprise to hear that Amazon’s interests lie in autonomous transportation of goods to consumers.

Nvida, IBM and Intel are all racing to become the chipmaker of choice for autonomous vehicles as new patents involving processors, scanners, and machine learning systems are developed.

How Consumer Technology is used in the B2B World

The Clickback headquarters at 110 James St., St. Catharines continues to embrace new technologies like the ones showcased at CES 2018. Clickback offers software solutions for lead generation to B2B businesses that want to scale fast.

The predictive intelligence and data signals that are used in products such as voice assistants and other smart home technology, are also used in Clickback’s robust B2B lead generation software.

The list cleaning features of Clickback’s email lead generation software (Clickback MAIL) continuously process external data sources to maximize deliverability.  Data aggregation is as powerful at the B2B software level as it is in the consumer technology market.

The Clickback Headquarters in Ontario, Canada

Clickback has experienced tremendous growth over the past 2 years thanks to innovative software such as its website visitor identification software, Clickback WEB that identifies early-stage leads that would otherwise get lost in cyberspace.

The lead intelligence features of Clickback’s visitor identification software includes everything from advanced lead scoring to behavioral data. This turns a chaotic pile of data into an overview of predictable buying behavior for B2B marketers and sales teams.

To date, Clickback WEB has identified over 800K leads for its satisfied customers.