The Anatomy of a Successful Email Campaign: Email Marketing List Management | Clickback
Email marketing lists can operate similarly to a garden, metaphorically speaking. Marketers tend to them with frequent…
The Anatomy of a Successful Email Campaign: Email Marketing Calendars
An email marketing calendar is the cornerstone of your entire email lead generation strategy. Most email marketers use their content calendars like a map – they’d be completely lost without it!
The Anatomy of Successful Email Campaigns: Email Design
Top chefs know, you “eat with your eyes”. A well plated meal will get a more dramatic reaction, and leave a more positive impression over the same quality of meal not given the same attention to its visual construction. Successful email campaigns use the same philosophy, but instead of plating, it’s email design.
9 Email Subject Lines That Work
Coming up with email subject lines that actually work can range anywhere from fun to tedious to downright anxiety-inducing.
Why Advertising Agencies Love Website Visitor Tracking
If Mad Men was set in 2017, Don Draper and his quick-witted advertising agency would be using website visitor tracking to find new clients, and win the pitch.
Ecommerce Email Marketing Strategies for Max ROI
Consider ecommerce email marketing strategy a bit like planning for a large party. If you were hosting a dinner party for 30 people, would you just wing it without a plan?
3 Reasons Why The Software Industry Needs Website Visitor Tracking | Clickback
Often the strategy for selling in the software industry is to be the loudest (or peskiest!) voice in a crowded online marketplace, but website visitor tracking software is changing that.
5 Tips to Improve Email Deliverability
The goal to improve email deliverability is one shared by many marketers and companies alike, because email can be an incredibly effective marketing tool.
Clickback’s VP of Sales on Radio Show: Business For Breakfast (KFNN)
Ken Morgan and Mark Asher of Business for Breakfast, Money Radio 1510 AM & 99.3 FM (KFNN); the Valley’s Financial and Business News Leader talk about online scams you need to be aware of- and how to avoid them with our VP of Sales, Rick Taylor.
Test Email Subject Lines to Improve Open Rates | Clickback
One of the key email campaign metrics is open rates, and a large part of its success is subject lines. Marketers know that testing email subject lines is one of the best ways to see the needle move on open rates.
