Sending Unsolicited Emails: Marketing Faux-Pas or Secret Weapon? | Clickback

Sending unsolicited emails is always a contentious topic in the marketing world. Some regard it as an outdated method that should be retired. Others see it as a secret weapon that gives them an edge. There’s also sometimes confusion around what unsolicited email actually means. Isn’t that just spam? There’s a difference, though. Let’s take […]