B2B Content Writing: Voice Tips for Modern Marketers

B2B content writing is often written in a very particular voice. Whether it’s blogs, social media posts, or anything else – a lot of B2B writers use a very similar tone. You probably know the one I mean – that stuffy, stilted, need-to-sound-professional-because-we’re-targeting-professionals tone. These days, many of those professionals you’re targeting are […]