How to Better Align Sales and Marketing to Close More Leads

Sales and marketing have traditionally operated in separate bubbles. However your sales and marketing teams should be reading from the same page or you’ll likely sacrifice efficiency, growth and revenue. So, what’s the secret to aligning sales and marketing for increased sales conversions? Check-put these five points: 1. Get Buy-In Sales and marketing don’t always work together. Heck, sometimes they hardly understand […]