Lead Generation
We have all said it and we have all heard it, there was even a survey complete last year that concluded that a majority of marketers are still basing email marketing success on message opens and clicks, while management is looking at the impact on revenues. So, what is the missing link between message opens/clicks […]
Personalize messages and improve performance
A report that came out from the Aberdeen Group titled, “Email Marketing: Get Personal with Your Customer,” found almost unanimous agreement (96% of respondents) that email personalization can improve email marketing performance. According to the Marketing Sherpa, “Relevance is King” and in the world of Open or Deleting of emails, relevance is personalization. Those who […]
